Company
Sylva
Platform
Multiply
Time posted
about 2 months
Rate
$65.0 per hour
We are looking for a skilled and talented Email Marketing Coordinator. In this position you will build and support the strategy and vision for the Email program across several of our communities. You will be considered “the email expert”  that helps elevate customer targeting, retargeting and drip campaigns leading to conversions.


Your responsibilities will include:


  • Owning the scheduling, building, and deployment of acquisition and retention marketing email blasts
  • Migrating our current ESP (Mailchimp) to a more reliable ESP (Klavyio)
  • Collaborate with the CEO, Content Lead, Community General Managers and Community Leads to enforce efficient email marketing processes
  • Partner with Content, Community Leads and General Managers on submission & project management of creative briefs for all email marketing campaigns
  • Assist with list management of all customer data within the ESP to include opt-out management, hard bounce management, and new customers
  • Owning and developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
  • Perform quality assurance checks for all email launches


Your skills


  • Familiarity with email marketing platforms and other analytics and design tools (Adobe Creative Suite, Figma, Mailchimp, Klavyio, Airtable, Webflow, Google Analytics)


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